Thursday 18 September 2014

IFFI Goa to showcase strength of bilateral cooperation in films – Prakash Javadekar


Shri Javadekar meets Mr Cai Fuchao, Chinese Minister

First Meeting of the Joint Working Group on Films to meet on the sidelines of IFFI 2014

 India and China have agreed that the Joint Working Group established to promote facilitation in the film sector would meet on the sidelines of IFFI 2014 at Goa. The proposed meeting would involve the stakeholders from both the countries in an attempt to concretise cooperation in the film sector with specific proposals and projects. This decision was taken at the meeting between I&B Minister Shri Prakash Javadekar  and Mr Cai Fuchao, Minister for State Administration of Press, Publication, Radio, Film and Television (SAPPRFT), here today (18.09.2014). Both the Ministers also agreed that the proposed meeting would be an important step towards identifying key deliverables and a common roadmap to strengthen bilateral cooperation in areas related to films and audio-visual production.  Both the key principals agreed to work within an institutional time frame in the light of the audio visual co-production agreement signed today as part of  Chinese President Mr. Xi Jinping’s visit to India.

            During the discussions, Shri Javadekar emphasized that steps needed to be taken to include television as a component of the co-production agreement.  For this purpose, a separate proposal could be moved to facilitate the matter.  On IFFI, 2014, the Minister mentioned that as China was the focus country, the participation of known stars from China along with the choice of Chinese films would go a long way in strengthening the exchange and cooperation in the domain of films.  Shri Javadekar mentioned that the Media Units of the Film Wing, namely NFDC, Films Division and CFSI could consider an institutional mechanism of cooperation to be facilitated by an appropriate body in China. The strategy to promote the  increased presence of Indian films in China was also discussed during the meeting, both sides agreeing to identify inputs that related to business models, identification of key films/ modus of exchange and institutional arrangements. The issues related to specific proposals concerning the agenda for the proposed working group meeting were also discussed. Both sides also agreed to identify the strategies / inputs to promote the market potential related to the film industry in both countries. It was also agreed that all impetus would be provided to promote the industry B2B contact between the stakeholders of both countries.

In his remarks, Mr Cai Fuchao, the Chinese Minister mentioned that the enthusiasm generated by the co-production agreement would be fully supported and taken forward. The agreement provided a platform to enhance cooperation in critical and contemporary themes related to cinema. The Minister reassured that all possible cooperation to enhance the visibility and presence of China at IFFI 2014 would be undertaken.


Participating in the discussions, Secretary (I&B) Shri Bimal Julka stated that the structured agenda for proposed cooperation could include the following: formalizing the student exchange between FTII/SRFTI and premier film institutes of China, Public Private Partnership in Animation sector; and Import of Indian films into China. The possibility of cooperation with regard to the National Centre for Excellence in Animation and Gaming proposed to be set up was also discussed as a future possibility. Both sides discussed the ambit of the co-production agreement signed today. This included co-production in the domain of feature films, documentary, cine films and animation films.  Both reiterated the fact that the co-production platform was an important step as a co-production film would be fully entitled to all benefits which are accorded to national films in both countries. Both sides agreed that the Chinese Films Co-production Commission would interact more closely with the Ministry of I&B for consideration of proposals under the co-production agreement. The meeting  also witnessed the participation of senior officials from both the countries.

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