Friday 30 May 2014

I&B Ministry Offers to facilitate Social Media Outreach of the Government



Minister for Information & Broadcasting Shri Prakash Javadekar has requested all Central Ministers to disseminate their policy initiatives through the Communication Hub under the aegis of New Media Wing of the Ministry of I&B.  Firmly believing in prolific use of social media, the I&B Minister wrote to his Cabinet colleagues for utilising this Communication Hub as a one-stop place for Social Media outreach based on Hub and Spoke model.
This is in adherence to the vision of the Prime Minister Shri Narendra Modi who has desired that Social Media platforms should be used extensively for transparency and better governance.
In his letter, Shri Javadekar mentioned that each Ministry/department may liaise with the New Media Wing which will cater to all its needs i.e. disseminating information through packaging and placing of content, wider reach through variety of tools and response management. He further wrote that the two-way interaction envisaged in this endeavor would provide a 360 degree communication approach to the government and hence help in last man connectivity. The Minister has also offered support to all Ministries/Departments in facilitating the working of their Twitter, facebook accounts.

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I Have received great response on social media to create awareness among masses for World Environment Day 2014. have uploaded this video for UNEP

#WED2014 http://youtu.be/TAK0X4_M-vM

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