Committee to invite suggestions from Key Stakeholders
The Ministry of I
& B today convened the first meeting of the Committee to prepare guidelines
for the government advertisements as per the directions of the Supreme Court.
The Supreme Court in a landmark judgement on April 23, 2014 had directed the Ministry
of I & B to convene a Committee for the same. The Committee as per the
directions of the Supreme Court includes Prof. Madhav Menon, Mr. Ranjit Kumar,
Senior advocate, former Secretary General Lok Sabha, Mr. T.K. Vishwanathan and
Secretary, I&B as Member Secretary.
Earlier, the Supreme Court on 23rd
April, 2014 in Common Cause Vs. Union of India (civil writ petition no.197 of
2004), has delivered a judgement saying that there is a need to distinguish
between the advertisements that are part of government messaging and
advertisements that are politically motivated designed to patronise media
organizations and get favourable media coverage. The court found that the
existing policy / guidelines do not govern the issues raised and do not lay
down a criterion for the advertisements to qualify for public purpose as
opposed to partisan ends and political mileage.
The committee after deliberations
desired that the views of the stake holders such as client Ministries, State
Governments, recognized political parties and citizens should be taken into
taken into account at the earliest. The website of I&B Ministry will be one
of the conduits for inviting such suggestions. The committee is scheduled to
submit draft guidelines to the Supreme Court in three months.
CP/GV
23 comments:
Nice Initiative...
very useful
thanks mib...
thanks for the guidelines and suggestions mib
good suggestions from key stakeholders including ministries, state governments, political parties as well as citizens.
No Courts said anything like this when the BJP showered Hapless Indians with their Shining India Ads
advertisement campaigns became arbitrary and malafide when aimed at gaining political mileage.
nice information thanks mib
government advertisements that are politically motivated designed to patronise media organisations and get favourable media coverage.
thanks for govt of india....
wonderful government....
good information
Thanks GOI And MIB....
The government has a responsibility to keep the public informed about important issues...
These guidelines assist the Government of India to improve such content are advertisements............
good jugement supreme court..
good suggestions qualify for public purpose....
Intiative Practical Guidelines
Thanks MIB..!!
Nice advice from Supreme Court
The guidelines should be in such a way that they should assist the Government of India to take appropriate actions.
good suggestions.
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